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About Us

Barbecuing.com is a core part of the family of enthusiast Websites owned and operated by Triton Web Properties, Inc.

Barbecuing.com was created with one purpose in mind: become the Web’s #1 barbecuing destination. To this end, a seasoned executive team directs Barbecuing.com's rapid growth. Collectively, the team brings deep expertise in interactive marketing and entrepreneurial management - as well as a love of barbecuing.

 


Founder and Chief Executive Officer

Jesse has founded, operated and sold multiple Internet-based ventures. His companies span a range of technologies and services, including online retailing, Web-based direct response, domain development, behavioral marketing and organic search optimization.

Most recently, Jesse started and ran an online direct-response company focused on developing and marketing health and beauty products. Within three years, Jesse and his team grew the business to $45 million in annual revenue and 150 employees. All aspects of product development, fulfillment and customer service were built and managed in-house. The companies created and launched 9 branded products and acquired over 950,000 customers. All customers were acquired via targeted pay-per-click and display advertising. The flagship product was one of the best-selling anti-aging skin creams in 2008. In 2009, Jesse sold a majority interest of the company to a large Web-based direct-marketing conglomerate.

Prior to that, Jesse bought and developed SportsMemorabilia.com. Starting from scratch and competing against multiple established competitors such as Steiner Sports and Dreams Inc., Jesse and his team transformed the domain into what is now the largest online retailer of authentic sports memorabilia, according to Alexa, Comscore and Compete.com. SportsMemorabilia.com today features over 130,000 products across 11 sports.

Before that, Jesse was Co-Founder and CEO of Soho Digital. Over a period of four years, he grew the Manhattan-based company into an interactive agency with 200 clients, 35 employees and $32 million in annual revenues. Clients included Delta Airlines, NBC, Starwood Resorts and AT&T Wireless. In 2004, he led the sale of Soho Digital to an online media network funded by Insight Venture Partners..

Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years.

Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara.

 

Stefan Tesoriero
Executive Vice President - Marketing

As Executive Vice President , Stefan leads day-to-day operations and technology development. Stefan's leadership and expertise in building e-commerce properties combine to drive the company's rapid growth and customer-centric culture.

Before Triton, Stefan was CEO of SportsMemorabilia.com LLC, where he transformed SportsMemorabilia.com from a raw domain name into the leading online memorabilia retailer in just three years. Stefan oversaw programming, marketing, supplier management, creative development, site optimization and customer service.

Prior to that, Stefan worked with Major League Soccer and Soccer United Marketing in New York City. While there, Stefan managed and grew relationships driving more than $10 million in sponsorship revenue. Stefan's accounts included Kraft, RadioShack, Panasonic, Bally Total Fitness and Makita Tools, among others. Also during his tenure at MLS, Stefan played a key role in the development and integration of the league's Internet Network.

Stefan holds an MS in Sports Business from New York University and a BA from Binghamton University with a dual major in History and Philosophy, Politics & Law.

Michael Gallucci
Vice President - Operations

Most recently, Mike was the Vice President of Operations for SportsMemorabilia.com LLC, playing a critical role in building the company's sales, customer service and business-development divisions.

Prior to SportsMemorabilia.com, Mike worked in business development for Gallucci Associates, a New-York-based food service and real estate company owned and operated by Mike's family. The entrepreneurial spirit fostered by Mike's family encouraged him to venture out on his own, join SportsMemorabilia.com in its infancy and play a critical role in transforming the company from a half-baked business plan into the leading online memorabilia retailer.

A graduate from The Ohio State University, Michael holds a Bachelor's degree in Hospitality Management and Business. During his time at OSU, Mike was a member of the Ohio State Club Baseball team and continues his love for the game as he frequents amateur baseball leagues in South Florida.

 

Cassandra Wesch
Director - Partnerships

Cassandra comes to Triton with a distinguished career in Internet marketing.

Prior to Triton, Cassandra was the Director of Business Development for an early-stage direct-response Internet company. Cassandra grew and managed a marketing team that helped evolve the company into a $45MN-a-year online direct marketer with a portfolio of 9 branded health-and-beauty products.

Prior to starting her career in Online Marketing, Cassandra worked as an Account Executive at Full Spectrum Media, a full-service marketing firm. While there, she was responsible for establishing media relations and managing new and existing client accounts from a diversified portfolio of industries, including fashion, health, restaurant, technology and retail.

Cassandra holds a B.A. in Journalism from San Diego State University.

 

Andres Yepez
Manager - Marketing

Andres joined the Triton team with deep experience in business operations and Internet marketing. He currently manages the high-level marketing partnerships that collectively contribute large volumes of traffic to Triton's various Web properties.

Prior to Triton, Andres was a member of the core executive team for a Web-based direct-response company. While there, he helped manage product development, fulfillment and financial planning across a portfolio of 9 branded health-and-beauty products. During Andres' tenure, he was responsible for upwards of $5 million in inventory resulting in $62 million of revenue over an 18-month period. Andres also played a key role in integrating departmental Standard Operating procedures (SOPs) for increased overall enterprise efficiency.

Prior to that, Andres worked for W.W. Grainger, Inc., a Fortune 500 company and a leader in the sales of industrial supplies. While there, he helped manage accounts such as Royal Caribbean, Norwegian Cruise Line and American Airlines.

Andres holds a BA from Florida International University with a dual major in Marketing and
International Business.

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